Even if you’ve included a well designed logo in your overall branding and promotion strategy, you’ve probably already listened to plenty of conflicting opinions concerning the importance of a logo to the overall success of your company. These opinions, some from experienced business people, have probably left you wondering – how much of my precious resources do you really need to commit to logo design?When considered as just one pillar of your overall branding and marketing strategy, your logo’s value is negligible, but when combined with other elements, it can lift your company to a level of success head and shoulders above your competition.How can you harness the power of a great logo and use it to build your brand and enhance your business recognition? Here are some visible ways that your logo supports and advance your business, all with the aim of establishing a profitable and enduring enterprise:o A good logo will increase the power of your advertising dollar. Well designed and memorable – it will stretch your resources by taking fewer views to make a lasting impression on your target audience. This aspect is particularly important if your ad budget is small.o Your logo presents your business name with the power of a graphic form. For this reason, you need to be sure that you’re comfortable with the design and that it is a valid and authentic representation of your business image and vision. Graphics naturally draw attention to text, and style attracts interest so that viewers want to examine the substance of the business itself. Your logo supplies enormous power in establishing your business as truly professional and trustworthy, and gives you the advantage over a business without one, or with one of inferior quality.o Your logo projects your business image industry wide. Suppliers, customers, competitors in your field will get their first impression of your business from your logo – make it as positive as possible. A clean, professional, memorable graphic presentation gives them confidence that they are dealing with a high caliber business that cares about its reputation and plans to remain an industry player for years to come.o Your logo attracts customers. It plays a vital role in establishing brand identity and brings new customers into the fold while it welcomes returning customers who associate it with a positive previous customer experience. Think of it as your sign post on a highway crowded with competing businesses. In addition to bringing in new customers, it will bring in repeat business based on the level of satisfaction that people remember and associate with the visual image of your logo.o Your logo is especially important if you do business online. The online marketplace is a virtual cornucopia of design and color, sounds and images, all competing for attention and ultimately, for profit. Creating and utilizing a logo that stands out from the competition and helps to convey an image of excellence and trustworthiness contributes greatly to both your business image and your bottom line.Choosing a logo may not be the most important decision you’ll make in the initial stages of your business, but it is one that will follow you through the years to come. Wise decisions will go a long way toward creating a powerful logo as well as a powerful and profitable business.